Job Description

Job Title

Senior Brand Manager - Rum Location: Budapest Contract terms: Permanent About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About the Role

Purpose of the Role The Senior Brand Manager bridges Global brand strategy, Regional priorities, and local market needs to drive sustainable growth across the EEME region. Through strategic leadership and influencing distributor partners, the role translates brand and portfolio objectives into impactful market actions, ensuring strong commercial and brand performance. Top Accountabilities Lead the growth agenda for assigned strategic brands, translating Global and Regional priorities into market growth opportunities. Develop consumer-led brand strategies that drive recruitment, premiumisation, penetration and long-term brand equity. Influence and challenge distributor partners to deliver high-quality marketing execution, investment decisions and business performance. Partner cross-functionally with Commercial, Customer Marketing, RGM, Finance and Insights teams to align brand and commercial priorities. Shape investment allocation and continuously optimize marketing effectiveness based on performance and business outcomes. Build strong relationships with Global, Regional and distributor stakeholders to drive alignment and sustainable growth across markets.

About You

Degree in Marketing, Business or a related field. 6-8+ years of experience in Marketing, Commercial or FMCG environments. Proven track record of driving brand growth and delivering commercial results. Experience leading brands, portfolios or complex multi-market initiatives. Strong consumer, cultural and commercial acumen, with the ability to turn insights into action. Experience managing marketing investments and evaluating effectiveness and ROI. Strong stakeholder management and cross-functional leadership skills. Ability to influence senior stakeholders, distributors and agency partners in a matrix environment. Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness. Flexible Working Statement Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one. Diversity statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type :Regular Primary Location:Budapest Additional Locations : Job Posting Start Date : 2026-09-04 With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ